Maximize Your Insurance Sales with Targeted Calls & Digital Marketing

Bid On Calls is your premier partner for insurance lead generation, offering inbound calls, form fills, live transfers, and website traffic tailored to your specific insurance verticals. Our advanced targeting and quality controls ensure you connect with qualified prospects ready to purchase.

Start buying → Start selling →

8,400/ day

Insurance calls routed

$38–$140

Average auction range

96%

Licensed-buyer match rate

31%

Avg. close rate on auto

Sub-verticals & live pricing

Every sub-vertical, live-priced.

Average auction-clearing bids below, refreshed every 30 seconds during market hours. Actual prices vary with demand, geography, and intent score.

Auto insurance $38 – $64

Pre-qualified auto shoppers by state, policy type, and driving history. Highest-volume sub-vertical.

Home insurance $42 – $78

Homeowners shopping new policies, switching carriers, or bundling after a move.

Health insurance $48 – $92

Open-enrollment and SEP shoppers for ACA, short-term, and group plans.

Life insurance $68 – $140

Term, whole, and final expense shoppers with intent and income validation.

Medicare supplement $76 – $128

Age-in and AEP Medicare Part D, Advantage, and Medigap callers.

Final expense $52 – $96

65+ final expense shoppers with verified budget and timeline intent.

Who buys here

The demand side.

Independent agencies, captive agents, direct-to-consumer carriers, and digital-first insurtechs. State-licensed buyers on our platform range from solo agents buying 20 calls/week to national carriers bidding on 5,000+ calls/day.

Learn more about buying →

Who sells here

The supply side.

Search affiliates running Google Ads on auto, home, and Medicare keywords; social publishers running life and final-expense lead programs; aggregator sites with inbound call widgets; and call-center shops with excess inbound capacity.

Learn more about selling →

Compliance for this vertical

What we do so you don't have to.

Every vertical carries its own compliance stack. Here's what's built into the auction engine for insurance specifically:

State license enforcement: Every buyer's active licenses on file calls only route to buyers cleared for the caller's state.
Medicare-specific compliance: CMS marketing guideline adherence, PECL tracking, and Scope of Appointment handling.
TCPA consent tracking: Full consent record with source, timestamp, and language preserved per call.
HIPAA-aware routing: Health insurance calls routed through BAA-covered infrastructure.
DNC scrubbing: Federal and state DNC lists checked in real time before every auction.

See our full compliance documentation or talk to our compliance team for specifics on your use case.

Ready when you are

Ready to bid on insurance calls?

Open an account and you could be bidding on your first auction within 48 hours.

Open a buyer account → Sell your calls →